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Just because I can...

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It's been relatively quiet lately as far as apocolyptic prognostications go.  As my followers (well, all two of you anyways) are no doubt aware, I've been predicting the demise of the blogosphere and tracking the signs of its impending doom

I've been somewhat concerned of late as there have been no new signs.  My patience was rewarded recently when the Scobleizer posted this little gem:

“I try to be very careful. Not only is my career at stake, but what I say here (or don't say here) could change markets. Just ask Kryptonite.“

For those that do not know, the Scobleizer is largely hailed as the penultimate blogger.  At least in the tech world anyhow.  If you don't know what Krptonite is, and what Scobleizer is referring to, you can Google it and come back to this.

One of the things that inevitably happens with many movements, online or not, is that at some fairly predictable inflection point, the people at the top ( Top 100 ) start to take themselves just a little too seriously.  They start to think that what they write actually matters in the grand scheme of the Universe.  That they can “change markets”. 

To support his stance, Scobleizer offers this statistic:

“Kryptonite. Lately I've been asking audiences I've been speaking to "who knows the Kryptonite story?" 75% do.”

I'm gonna go out on a limb here and guess that any audience that Scobleizer is speaking to is more than likely a fan of his writings.  Writings that include his discussion of the Kryptonite problem.  It's not surprising that he would find that a large percentage of his audience knew about the problem with the Kryptonite lock.  The story has also appeared in several large newspapers. 

Kryptonite has responded and is replacing the affected locks with new ones that employ a different locking mechanism.  Kryptonite is itself owned by Ingersol-Rand ( NYSE:IR ) and the stock is strong and has been on the rise in the last couple of weeks.  At approximately 69 USD, it's only about 4 or 5 bucks off its 52 week high of ~73 USD.  Hardly the “destruction of an American brand”.

Just because I can... ( not that it really matters )

posted on Sunday, October 31, 2004 10:21 PM


# re: The Fifth Sign of the Blogosphere Apocolypse 11/1/2004 8:47 AM Dave Burke
Funny! Good points, too!

# re: The Fifth Sign of the Blogosphere Apocolypse 11/1/2004 10:49 AM Dave
Thanks Dave.

Scobleizer went waaaaay over the top in that post and in his almost fanatical insistance that all companies *must* have blogs. It's ludacris.

This shows a deep lack of understanding of the importance of brand control. It's simply not reasonable to expect that every company can afford to have their people speaking out without some kind of controls in place.

I'm just waiting for the time when a corporate blogger goes off the deep end and starts dropping F-Bombs on a troll in their comments or violates NDA in some stupendous way.

Loose lips sink ships and Corporate Blogs can Clog the Cogs.

You heard it hear first.


# re: The Fifth Sign of the Blogosphere Apocolypse 11/1/2004 11:12 AM Dave Burke
Yeah, you're definitely right about the <i>irrational exurberance</i> for blogging. Keep us posted on word of those F-Bombs and NDA violations! :-)

Comments have been closed on this topic.